Proposed five-day professional program. Approximately 25-30 training hours. Final arrangements are confirmed in the written proposal.
Course Overview
Develop proposals that connect a client problem with a clear and credible recommendation.
This proposed five-day program combines practical case analysis, guided exercises and peer discussion. Participants adapt the course concepts to organizational circumstances and prepare a business proposal draft.
Learning Outcomes
Assess audience problem and decision criteria.
Evaluate value proposition and evidence structure.
Apply a structured approach to scope deliverables and assumptions.
Develop practical recommendations for executive summaries and persuasive editing.
Prepare and present a business proposal draft.
Who Should Attend
Managers, technical professionals, client-facing teams and coordination specialists.
Relevant work experience is recommended. The participant profile, prerequisite knowledge and case complexity are reviewed during planning.
Training Methodology
Facilitated discussion, worked examples, anonymized case analysis, practical exercises, peer review and an applied final assignment.
Learning assessment may include a baseline discussion, review of exercise outputs and a final presentation. Attendance and completion requirements are confirmed in the proposal.
Course Tools and Templates
Audience problem and decision criteria worksheet – proposed exercise document.
Value proposition and evidence structure worksheet – proposed exercise document.
Scope deliverables and assumptions worksheet – proposed exercise document.
Executive summaries and persuasive editing worksheet – proposed exercise document.
Business proposal draft – proposed exercise document.
Delivery Requirements
Classroom, live online and in-house delivery can be arranged by agreement. The trainer, language, venue or platform, timetable and required materials are confirmed in writing.
A laptop may be needed for analytical or planning activities. Software availability, licenses and access requirements are agreed before delivery.
Course Customization
The indicative five-day sequence can be adapted to participant experience, industry context and agreed learning objectives. Final dates, fees, agenda, certificate details and delivery arrangements are confirmed in the written proposal.
Proposed Five-Day Course Outline
Day 1 – Audience problem and decision criteria
Define the business context, assess current practices and clarify the decisions relating to audience problem and decision criteria.
Practical output: Audience problem and decision criteria worksheet
Day 2 – Value proposition and evidence structure
Interpret representative information and compare practical approaches to value proposition and evidence structure.
Practical output: Value proposition and evidence structure worksheet
Day 3 – Scope deliverables and assumptions
Use the course tools in a realistic case focused on scope deliverables and assumptions, documenting assumptions and recommendations.
Practical output: Scope deliverables and assumptions worksheet
Day 4 – Executive summaries and persuasive editing
Review responsibilities, risks and follow-up measures through a practical exercise on executive summaries and persuasive editing.
Practical output: Executive summaries and persuasive editing worksheet
Day 5 – Business proposal writing workshop
Integrate the learning through business proposal writing workshop, present the final assignment and propose workplace actions.
Practical output: Business proposal draft
