Proposed five-day professional program. Approximately 25-30 training hours. Final arrangements are confirmed in the written proposal.
Course Overview
Plan employee communication that supports clarity and participation during change.
This proposed five-day program combines practical case analysis, guided exercises and peer discussion. Participants adapt the course concepts to organizational circumstances and prepare a internal change communication plan.
Learning Outcomes
Assess change context and audience concerns.
Evaluate message architecture and communication channels.
Apply a structured approach to manager briefings and feedback loops.
Develop practical recommendations for rumor response and communication evaluation.
Prepare and present a internal change communication plan.
Who Should Attend
Managers, technical professionals, client-facing teams and coordination specialists.
Relevant work experience is recommended. The participant profile, prerequisite knowledge and case complexity are reviewed during planning.
Training Methodology
Facilitated discussion, worked examples, anonymized case analysis, practical exercises, peer review and an applied final assignment.
Learning assessment may include a baseline discussion, review of exercise outputs and a final presentation. Attendance and completion requirements are confirmed in the proposal.
Course Tools and Templates
Change context and audience concerns worksheet – proposed exercise document.
Message architecture and communication channels worksheet – proposed exercise document.
Manager briefings and feedback loops worksheet – proposed exercise document.
Rumor response and communication evaluation worksheet – proposed exercise document.
Internal change communication plan – proposed exercise document.
Delivery Requirements
Classroom, live online and in-house delivery can be arranged by agreement. The trainer, language, venue or platform, timetable and required materials are confirmed in writing.
A laptop may be needed for analytical or planning activities. Software availability, licenses and access requirements are agreed before delivery.
Course Customization
The indicative five-day sequence can be adapted to participant experience, industry context and agreed learning objectives. Final dates, fees, agenda, certificate details and delivery arrangements are confirmed in the written proposal.
Proposed Five-Day Course Outline
Day 1 – Change context and audience concerns
Define the business context, assess current practices and clarify the decisions relating to change context and audience concerns.
Practical output: Change context and audience concerns worksheet
Day 2 – Message architecture and communication channels
Interpret representative information and compare practical approaches to message architecture and communication channels.
Practical output: Message architecture and communication channels worksheet
Day 3 – Manager briefings and feedback loops
Use the course tools in a realistic case focused on manager briefings and feedback loops, documenting assumptions and recommendations.
Practical output: Manager briefings and feedback loops worksheet
Day 4 – Rumor response and communication evaluation
Review responsibilities, risks and follow-up measures through a practical exercise on rumor response and communication evaluation.
Practical output: Rumor response and communication evaluation worksheet
Day 5 – Change communication campaign workshop
Integrate the learning through change communication campaign workshop, present the final assignment and propose workplace actions.
Practical output: Internal change communication plan
