Digital Product Management for Business Teams

Coordinate product discovery, prioritization and delivery decisions.
Digital Product Management for Business Teams - Course Image
  • Description

Five-day professional program. Approximately 25-30 training hours. Final agenda, language and delivery arrangements are confirmed in the proposal.

Course Overview

Coordinate product discovery, prioritization and delivery decisions.

This proposed five-day program develops a structured approach through case analysis, facilitated discussion and practical working documents. Participants adapt the learning to their organizational context and produce a final digital product roadmap.

Learning Outcomes

Assess product outcomes and user problems.

Evaluate discovery evidence and value propositions.

Apply a structured approach to roadmaps, backlogs and prioritization.

Develop recommendations for delivery collaboration and product measures.

Prepare and present a digital product roadmap.

Who Should Attend

Business managers, digital transformation teams, IT coordinators and service owners.

Relevant professional experience is recommended. Participant responsibilities and prerequisite knowledge are reviewed during scoping.

Training Methodology

Facilitated discussion, worked examples, anonymized case analysis, practical workshops, peer feedback and an applied final assignment.

Learning assessment may include a baseline discussion, review of working documents and a final presentation. Completion requirements are confirmed in the proposal.

Course Tools and Templates

Product outcomes and user problems working brief – proposed exercise document.

Discovery evidence and value propositions working brief – proposed exercise document.

Roadmaps, backlogs and prioritization working brief – proposed exercise document.

Delivery collaboration and product measures working brief – proposed exercise document.

Digital product roadmap – proposed exercise document.

Delivery Requirements

Classroom, live online and in-house formats can be arranged by agreement. Venue, platform, language, timetable, trainer and materials are confirmed in writing.

A laptop may be needed for planning and analytical exercises. Required software, access and prerequisite skills are agreed before delivery.

Course Customization

The proposed five-day agenda can be adapted to the participant group, sector and organizational objectives. Dates, fees, delivery suitability and final activities are confirmed in the written proposal.

Course Outline

Proposed sequence, subject to the agreed training proposal.

Day 1 – Product outcomes and user problems

Define the context, assess current practices and identify the key decisions relating to product outcomes and user problems.

Practical output: Product outcomes and user problems working brief

Day 2 – Discovery evidence and value propositions

Interpret sample information, compare suitable approaches and document assumptions for discovery evidence and value propositions.

Practical output: Discovery evidence and value propositions working brief

Day 3 – Roadmaps, backlogs and prioritization

Apply structured tools to an anonymized case and develop recommendations for roadmaps, backlogs and prioritization.

Practical output: Roadmaps, backlogs and prioritization working brief

Day 4 – Delivery collaboration and product measures

Review responsibilities, risks and follow-up measures through a practical exercise on delivery collaboration and product measures.

Practical output: Delivery collaboration and product measures working brief

Day 5 – Digital product planning workshop

Integrate the course learning into a practical assignment on digital product planning workshop; present recommendations and an implementation roadmap.

Practical output: Digital product roadmap

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