Proposed five-day professional program. Approximately 25-30 training hours. Final arrangements are confirmed in the written proposal.
Course Overview
Apply AI-supported methods to organize customer research without losing context or evidence.
This proposed five-day program combines practical case analysis, guided exercises and peer discussion. Participants adapt the course concepts to organizational circumstances and prepare a customer insight evidence pack.
Learning Outcomes
Assess customer research questions and source quality.
Evaluate interview and feedback synthesis support.
Apply a structured approach to theme validation and contradictory evidence.
Develop practical recommendations for insight communication and human review.
Prepare and present a customer insight evidence pack.
Who Should Attend
Functional managers, business analysts, AI project coordinators and professionals planning AI-enabled work.
Relevant work experience is recommended. The participant profile, prerequisite knowledge and case complexity are reviewed during planning.
Training Methodology
Facilitated discussion, worked examples, anonymized case analysis, practical exercises, peer review and an applied final assignment.
Learning assessment may include a baseline discussion, review of exercise outputs and a final presentation. Attendance and completion requirements are confirmed in the proposal.
Course Tools and Templates
Customer research questions and source quality worksheet – proposed exercise document.
Interview and feedback synthesis support worksheet – proposed exercise document.
Theme validation and contradictory evidence worksheet – proposed exercise document.
Insight communication and human review worksheet – proposed exercise document.
Customer insight evidence pack – proposed exercise document.
Delivery Requirements
Classroom, live online and in-house delivery can be arranged by agreement. The trainer, language, venue or platform, timetable and required materials are confirmed in writing.
A laptop may be needed for analytical or planning activities. Software availability, licenses and access requirements are agreed before delivery.
Course Customization
The indicative five-day sequence can be adapted to participant experience, industry context and agreed learning objectives. Final dates, fees, agenda, certificate details and delivery arrangements are confirmed in the written proposal.
Proposed Five-Day Course Outline
Day 1 – Customer research questions and source quality
Define the business context, assess current practices and clarify the decisions relating to customer research questions and source quality.
Practical output: Customer research questions and source quality worksheet
Day 2 – Interview and feedback synthesis support
Interpret representative information and compare practical approaches to interview and feedback synthesis support.
Practical output: Interview and feedback synthesis support worksheet
Day 3 – Theme validation and contradictory evidence
Use the course tools in a realistic case focused on theme validation and contradictory evidence, documenting assumptions and recommendations.
Practical output: Theme validation and contradictory evidence worksheet
Day 4 – Insight communication and human review
Review responsibilities, risks and follow-up measures through a practical exercise on insight communication and human review.
Practical output: Insight communication and human review worksheet
Day 5 – Customer insight synthesis workshop
Integrate the learning through customer insight synthesis workshop, present the final assignment and propose workplace actions.
Practical output: Customer insight evidence pack
